MULTI-MILLION DOLLAR CLUB
ONLINE COURSE
This course is designed specifically for owners and managers of child activity centers
In this comprehensive online course we focus on business development, marketing & sales, management, and leadership.
If you apply the principles taught in this program, your productivity and revenue will instantly increase.
Your life will begin to change in the most positive way, as it did with me once discovered and applied.
"I struggle to get new students!"
MARKETING & SALES
I will train you on how to build a REAL Marketing & Sales foundation. I’m not talking about just posting a few things on Facebook and some Google ads, I'm talking a consistent lead generation and sales funnel! We will first look into your online web presence from social media post, website, Google My Business, paid per click ads, and call to action methods. Then, we will make an action plan to get it all squared away and legitimized. At the same time, we will launch your online and over the phone sales, from incoming to outgoing; we will quickly learn and implement scripts and contact management strategies.
CONTENT CREATION
Quality Photos
Quality Videos
Ad Copy for Emails
Ad Copy for Blogs
Ad Copy for Descriptions
Ad Copy for Promotions
MULTI-MEDIA DESIGN
Editing Photos
Editing Videos
Color Correction
Resolution Sizing
Video Overlays
Exporting & Uploading
WEB DEVELOPMENT
Purpose of Website
Click Funneling
Analytics
Tracking
Sub Pages vs Landing Pages
DIGITAL MARKETING
SEO
Search Ads
Display Ads
Video Ads
Facebook Ads
Instagram Ads
Analytics
SOCIAL MEDIA
Posting
Engaging
Following
Sharing
Google My Business
COMMUNITY OUTREACH
Business Affiliation
School Affiliations
Attending Events
Hosting Events
Street Teaming
"My business hasn't grown in years!"
PRODUCT & SERVICE
Accessibility
Affordability
Quality
Consistency
Individuality
Progressional
BRANDING & DESIGN
Logo
Color Schema
Brand Promise
Mission Statement
Style
LEGITIMACY PYRAMID
Imagine your business as a pyramid with 5 different layers. First, you must create a product and service, one that fulfills the needs of your community. Second, you must brand that product and service with an attractive design. Third, you must provide security and legality to your business through client retention modules, industry compliance, and risk mitigation. Fourth, you must build a real marketing and sales foundation. And fifth, at the top of the pyramid, you must continually control the quality of your business through systems of management. We will review every aspect of this pyramid and make sure your club is one it’s way to legitimacy.
SECURITY & LEGALITY
Client Retention Module
Employee Agreements
Client Agreements
Type of Liability Insurance
IP Storage and Backup
Risk Mitigation Plan
Industry Compliant
Financial Analytics
Financial Planning
Predictive Finances
"i delegate, but nothing gets done!"
AGILE PRINCIPLES
Agility is being able to adapt to market changes, people changes, and Force Majeures. You should not dig yourself into an original way of doing things, an old business plan, or specific way someone did it in the past. Agility is being able to adapt to feedback from your clientele, employees, and managers. In software, we call this “user acceptance testing”, where the users (your employees, your clients, your members) give feedback on their experience. If a process or system is not working, don’t say “well, that's how we always done it”, change it. In our offices, we have a quote on a white board, that’s been up there so long it’s now permanent, that states a mantra, “change or die!”.
"it's like pulling teeth to get my staff to do anything!"
LEADERSHIP
There are no bad teams, just bad leaders. It’s in our nature to be selfish, lazy, and ungrateful and the only way to prevent this primitive state is to be held accountable. Accountable to a superior with good character, values, and a clear vision. A good leader is focus-driven, consistent, and attentive. A leader provides a platform for open communication, prioritizes and executes, addresses issues swiftly, and serves his or her team members. As the gym-owner, you must be a leader, by holding your employees accountable through your own extreme ownership, not top down authority. Taking ownership of every problem and short fall in your business.
CHARACTER VALUES
Honesty
Integrity
Decency
Humility
(Modesty, Respect, Gratitude)
DEFAULT ACA
Agressive
Confident
Attentive
Discipline
Stifling Emotions
Persistence
Patience
Prioritize & Execute
Value first
Leadership capital
Stick to the Sprint!
Extreme Ownership
Your system, your problem
Take the blame
No excuses
Lead by example
AUSTIN ARTHUR
Co-CEO, Brother
& Business Partner
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How long is the course?Zander: Go at your pace, it is a total of 2 hours worth of video, but a lot of material is covered. You should review the texts and documents that supplement with the video. I'd say a good 2 weeks of study will be the average.
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When is it provided?Zander: It's an online course, that once you sign up, you can start and stop anytime.
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What will I learn?Zander: Mostly foundational business development, project management, Marketing & Sales, and Leadership skills and strategies. All of which is with the lens of developing child activity centers. Chapters are... 1. Legitimacy 2. Product & Service 3. Marketing & Sales 4. Agile 5. Leadership
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What makes you (Zander) qualified to provide this course?Zander: I own the biggest gym in FL, started from nothing in 2014. My company created the software MySkillChart.com. We are co-owners of the brand Ninja Kidz, one of the biggest Ninja Brands for kids (10MM followers on YouTube and thousands of students). We also provide digital marketing and web development for clubs across the globe. My brother and I made many mistakes, and made sure we learned from them; that's how we did it.
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Is this good for my staff to take?Perfect for upper mgmt, staff that hold leadership roles, and marketing directors. I am providing this course to all of my managers in my gym, you should too!
Courses are delivered through weekly live webinars, skill tracking software,
visual training tools, and interactive activities.
WHAT PEOPLE SAY
Patti Komara
Owner of Patti's All American & TumbleBear Connection
I’ve know Zander and his brother for over 8 years now. They are some serious entrepreneurs and innovators. They’ve built new and impressive products for the gymnastics industry for years, and produced a fantastic gym! His values, mindset, and strategies are solid! You are going to learn a ton from his course! Tell him Patti sent you and enjoy!
Shane Myler
Owner of NInja Kidz TV
(Partner of Zander)
Zander is a true business developer. He knows EXACTLY what he is doing from management to marketing! Ninja Kidz's massive success has a lot to do with him. I am grateful to be his partner and friend. Whatever he does, follow it! You will only win faster!
Traci Piersanti
Owner of Texas Tumblers
Zander is a really smart and good person. We spent a lot of time together, he really helped me revamp all aspects of my business. The thing that effected me the most was his marketing & sales techniques; sales became a huge priority in my gym and it worked! Also- my management and leadership skills really improved! His course is totally worth it, do it!
Matt Henry
Owner of GymTek
Shannon Hughey Cornicelli
Owner of Dream Big Athletic
Jerit Pogue
Owner of Alpha Omega Gymnastics
